IIBA MSP Professional Development Day 2021



Judy Alter

Judy Alter is a public speaker, mentor, and Senior Business Systems Analyst with 15 years of experience in Business Analysis. The last 7 years has been working with Scrum and SAFe Framework. Judy has been employed at Mutual of Omaha for 35 years and will retire as of March 1, 2020. CEO/Owner of Judy Alter Speaker & Business Analysis Services LLC November 2019 to Present, IIBA Global Chapter Council Chair September 2017 to Present, IIBA Leadership Webinar Series Team 2016 to Present.

Presentation: Five Characteristics Needed to be a Great Leader

Paula Bell - KEYNOTE

Paula Bell is the CEO of Paula A Bell Consulting, LLC.  She is a Business Analyst, Leadership and Career Development coach, consultant, speaker and author with 21+ years of experience in corporate America in project roles.  Paula has experience in a variety of industries to include media, courts, manufacturing and financial.  She has led multiple highly visible multimillion-dollar technology and business projects to create solutions to transform businesses as either a consultant, senior business analyst or manager.  Currently, Paula is a Business Support Manager leading a team of business process consultants to identify processes and process improvements.  She holds a Bachelor of Science in Management Information Systems (MIS) from Oral Roberts University.  Paula also studies and trains martial arts and achieved her 2nd degree black belt designation in August of 2018.  

Keynote: Uncover the Mysteries - Investigate Like a Detective

Deena Chadwick

Deena Chadwick, The CommonSensical BA, has spent 20 years leading teams in scope, requirements, design, development, deployment, and optimization. She is known for her ability to infuse innovative processes and best practice techniques. Deena has spoken at PM Summit/BA World, BADDs, colleges and more. She is the author of the Commonsensical Series: A Guide for PMs, BAs, and Product Owners. This series of eBooks and courses that focus on bringing CommonSense back to project delivery.

Presentation: How To Gather Requirements Like An FBI Agent

Melissa DeLay

Melissa DeLay is the award-winning founder and principal owner of TruPerception. With nearly two decades of strategic and corporate communication experience–including consulting for entities such as Ameriprise Financial and the state of Minnesota, as well as holding senior positions with 3M, Carlson Companies, Maytag, and AmeriPride–she knows how to deliver the right words in the right way to drive change, manage crises, boost engagement, and build a stronger brand.

Presentation: Becoming the CEO of You: Negotiate Like the Pros

Thomas Esch

Tom Esch helps people communicate better when things are challenging. Tom has two master degrees, one in Conflict Resolution and the other in Theology from the University of Notre Dame in S. Bend, Indiana. He also has completed Mediation Training at Hamline University. Since 1980 he has spoken in front of hundreds of groups and has helped business analysts and many other leaders to get better results through the power of communication and interpersonal awareness.

Presentation: Gaining Alignment Using Smart Power Techniques

Robin Goldsmith

Robin Goldsmith, JD works directly with and trains business and project professionals to get the right results right. One of few with legitimate BA/requirements and QA/testing credentials, he is author of Discovering REAL Business Requirements for Software Project Success and the forthcoming Cut Creep—Write Right Agile User Story and Acceptance Test Requirements Right. A prominent thought leader and featured speaker, he is a subject expert for BABOK v2 and TechTarget’s SearchSoftwareQuality.com.

Presentation: Don't let your design thinking silver bullet be a blank

Scott Gostchock

Dr. Scott Gostchock, is president of a consulting division in Partner2Learn. He has served urban education as a teacher/administrator for over 20-years. He also teaches online and on campus for a number of different colleges and universities in training teachers and leaders for urban education, executive leadership, and other various areas. His specialties are executive leadership training, coaching, strategic planning, CliftonStrengths, team building, communications, and numerous other areas.

Presentation: How To Build A Strengths First Culture To Increase Engagement, Retention, & Efficiency

Les Hill

Since 2005, Les has been involved with training business-people and coaches. Combined with my over 23 years of sales, business development and sales training experience, Les is an expert at helping people create positive results in their professional lives. In 2014 Les created Les Is More Coaching, LLC with the intention of coaching and educating people on Integrity and Five Fundamental Communication principles.

Presentation: Five Steps to Communication with Integrity

Jason Hunt

Jason Hunt teaches leaders how to bring out the best in their employees. Jason's first major leadership responsibility was to run a branch of 100 church members in outer Siberia when he was 19 and he has been in leadership ever since. Jason has a master’s degree in leadership from the University of Minnesota, is certified by the John Maxwell Leadership Institute, and is an author. He’s done work with FedEx, the Taylor Corporation, AMPI, Wings Financial, and the Bureau of Prisons.

Presentation: Becoming a Person of Influence.  

Mark Hunt

Mark has been a Business Analyst for over 25 years, working in government, healthcare, food, agriculture and crop insurance. He has extensive experience with process improvement and change management.
Mark is currently consulting with Ramsey County on process improvement projects, including a Customer Experience initiative forming a new unified customer service team. Mark also helps maintain and refine the County’s Capability Model, process models and templates.

Presentation: The BA Plan: Making or Breaking Your Project and Your Career

Fabrcio Laguna

Fabrcio is the main reference on Business Analysis in Brazil. Author and producer of videos, articles, classes, lectures and playful content, he can explain complex things in a simple and easy to understand way. IIBA Brazil Chapter president since 2012. Consultant and instructor for more than 25 years working with methodology, solution development, business analysis, systems analysis, project management, business architecture and systems architecture.

Presentation: Business Knowledge Management - The key to Business Agility

Daniel Lambert

Daniel Lambert, M.Sc., is an experienced consultant in business architecture. He has worked with organizations from a broad array of industries: financial services, utilities, pharmaceuticals, transportation, computer software, telecom, and healthcare. Daniel writes articles regularly for CIO.com and published a book entitled "Agile Strategy Execution - Design, Architect, Prioritize and Deliver your Corporate Future Successfully"‚ this February. He has 17,000 followers on LinkedIn.

Presentation: Agile Strategy Execution - Design, Architect, Prioritize and Deliver your Corporate Future Successfully

Joe Perzel

Joe has been leading projects of all sizes & managing staffs since 1982 in both a corporate and vendor capacity. He has a background in multiple industries including healthcare, insurance, finance, government, non-profit, K12 and higher education, manufacturing and agri-business. Presently Joe is Partner JPerzel as well as Program Manager at Surescripts. He has also held leadership positions at Cargill, MWCIA, Thomson Reuters.

Presentation: There are no Politics in Business


Michael Roberts

Michael Roberts is an IT industry professional with more than 20 years of experience in bringing software to the market place. Cisco, ComTIA, Microsoft, SAFe and ICAgile certified, Michael has a proven track record and provided his experience and views to over 2,000 individuals at 30 different conferences since 2018.

Presentation: The Impact of DevOps on the Business Analyst

Rebecca Scott

Rebecca Scott is a Business, Technology and Strategy Consultant and the founder of Vivid Spring Solutions. She holds CBAP and IIBA-AAC certifications, and has a 20 year business analysis career that spans Healthcare, Finance, and Technology. She has spoken at numerous conferences on topics including Innovation, Team Dynamics and Personal Success. Rebecca has a strong history of driving projects and innovation initiatives and has a keen eye toward continual improvement and self-development.

Presentation: BAs Will Build the Future: Reimagine your Career Path to Create the Future

Sinikka Waugh

Sinikka Waugh, President and Founder of Your Clear Next Step is a recognized leader in understanding people and in adapting tools, techniques, and processes to meet the demands of the situation at hand. As a popular presenter and trainer, her energetic and engaging style drives home the art and science of making business better for individuals, teams, and organizations. Sinikka is active with the Central Iowa Chapter of the PMI and the IIBA.

Presentation: Learning to Fail In Order to Grow, Adapt and Succeed


All speakers are subject to change